YouTube viewers will start seeing ads after ‘peak’ moments in videos – TechCrunch

🔍 Summary:

YouTube has introduced a new advertising format called “Peak Points,” which was announced during its Upfront presentation in New York. This format utilizes Google’s Gemini AI to analyze videos and pinpoint moments of peak viewer engagement or emotional impact to strategically place ads immediately following these high-intensity segments. The goal is to capture viewer attention at moments they are most emotionally invested, potentially enhancing ad recall. However, this could be disruptive for viewers who may find these ads intrusive during key moments of content engagement.

Additionally, YouTube has launched another user-friendly ad feature—a shoppable product feed that allows viewers to browse and purchase products during ads, potentially increasing viewer interaction and satisfaction with the advertising experience.

📌 Source: https://techcrunch.com/2025/05/14/youtube-viewers-will-start-seeing-ads-after-peak-moments-in-videos/