Tim Cook is dead set on beating Meta to ‘industry-leading’ AR glasses: report – 9to5Mac

🔍 Summary:

Apple CEO Tim Cook is intensely focused on developing true augmented reality (AR) glasses, prioritizing this project above all else, according to a report by Bloomberg’s Mark Gurman. While the full realization of AR glasses is still some time away due to the need for advancements in various technologies such as high-resolution displays, powerful chips, and compact batteries, Apple is reportedly working on an interim product. This product, akin to Meta’s Ray-Bans, will feature cameras and microphones and integrate heavily with Siri and Apple’s visual intelligence technology. However, Apple is cautious about privacy issues related to media capture, which could set its product apart from competitors like Meta. Despite the challenges, Cook is determined to lead the industry with this innovation, viewing it as his top priority and a key area of competition against companies like Meta, who are also developing their own AR glasses.

📌 Source: https://9to5mac.com/2025/04/13/tim-cook-apple-ar-smart-glasses-beating-meta/