The First Descendant is using bizarre AI ads, at least one of which appears to be a clone of a real content creator – Eurogamer

🔍 Summary:

Nexon, the developer and publisher of The First Descendant, is facing criticism for using AI-generated TikTok advertisements that have been described as “embarrassing.” A Reddit user, u/iHardlyTriHard, reported finding multiple ads, including some that appeared to use the likeness of a real content creator, DanieltheDemon, without clear consent. This has sparked concerns among players, with some suggesting the ads make the game seem untrustworthy. Additionally, there are reports that Nexon’s team has been deleting critical comments and re-uploading the controversial ads on TikTok in response to backlash. As of now, Nexon has not responded to the criticisms. This incident follows a similar controversy involving 11 Bit Studios, which faced backlash for using AI in game subtitles and text without proper disclosure.

📌 Source: https://www.eurogamer.net/the-first-descendant-is-using-bizarre-ai-ads-at-least-one-of-which-appears-to-be-a-clone-of-a-real-content-creator