Report: Apple to launch new recycling promo, offering up to $20 discount on AirPods and other accessories – 9to5Mac

🔍 Summary:

Apple is gearing up to launch a new trade-in promotion that encourages recycling while offering a financial incentive to customers. According to Bloomberg’s Mark Gurman, starting this week, Apple stores will introduce a scheme where customers can receive a 10% discount, up to $20, on new Apple accessories such as AirPods, AirTag, Apple Pencil, and more. This discount is available when customers recycle an old electronic item that is not eligible for a trade-in credit. The promotion, which is likely in celebration of Earth Day on April 22, will run for a month.

Typically, Apple accepts various old electronics for free recycling as part of its environmental initiatives, regardless of whether these items are Apple-branded. With this new promotion, Apple aims to provide a monetary benefit for recycling non-eligible trade-in items. The offer covers purchases of new accessories including Apple Watch bands, Magic Keyboard, Magic Mouse, Magic Trackpad, and iPhone cases.

Details on how to avail of the discount will be clearer once Apple officially announces the promotion. Apple’s sales promotions are notably rare in the U.S., usually limited to Black Friday and Cyber Monday events, making this new recycling incentive particularly noteworthy.

📌 Source: https://9to5mac.com/2025/04/15/report-apple-to-launch-new-recycling-promo-offering-up-to-20-discount-on-airpods-and-other-accessories/