Kuo: Apple Knows Apple Intelligence is ‘Underwhelming’ and Won’t Drive iPhone Upgrades – MacRumors

🔍 Summary:

Apple’s latest iOS features, branded as Apple Intelligence, have not been the catalyst for iPhone upgrades as initially anticipated, according to Apple analyst Ming-Chi Kuo. Despite being showcased in June, the delay in launching these features until October has led to a significant decline in their appeal. This underperformance is now recognized by Apple, which has adjusted its iPhone shipment forecasts accordingly, signaling a conservative outlook.

The situation has been exacerbated by specific issues with Siri, one of the key components of Apple Intelligence. Promised enhancements to Siri have been postponed, contributing to negative public sentiment and potentially affecting future sales of upcoming iPhone models. This sentiment has been echoed by tech commentators and the broader tech community, who are disappointed with Apple’s ongoing struggles to refine Siri’s capabilities.

This broader skepticism towards Apple’s AI capabilities, including Siri, is setting a cautious tone for the market’s expectations on the performance of future iPhone models. Apple’s acknowledgment of these challenges by revising shipment forecasts and delaying feature rollouts indicates a strategic recalibration in response to both market feedback and competitive pressures in the AI space.

📌 Source: https://www.macrumors.com/2025/03/13/kuo-apple-intelligence-underwhelming/