Geoff Keighley’s Summer Game Fest Seems Unstoppable – Push Square

🔍 Summary:

The Summer Game Fest (SGF), under the leadership of Geoff Keighley, has shown significant growth, with its latest event garnering 50 million views, an 89% increase from the previous year. Despite this success, there are criticisms regarding the event’s format, particularly its reliance on publishers buying advertising slots, which some argue leads to overly long presentations. Additionally, while the event featured a variety of games, including notable titles like Pragmata and Sonic Racing CrossWorlds, the overall excitement and content were perceived as lacking compared to past gaming showcases like E3.

Sony’s recent State of Play, although not part of SGF, broke viewership records, surpassing any E3 press conference. This highlights a broader trend where major developers like EA, Ubisoft, and Konami, can independently capture audience attention without needing platforms like SGF.

Critics and viewers expressed mixed feelings about SGF. Some appreciated the exposure it provided to lesser-known studios and games, which might not have received attention otherwise. However, others felt the show was underwhelming, lacking the spectacle and excitement associated with E3. The general consensus suggests a longing for the type of big, exciting reveals and professional presentation that E3 was known for, with SGF still struggling to fill that void effectively.

📌 Source: https://www.pushsquare.com/news/2025/06/geoff-keighleys-summer-game-fest-seems-unstoppable