Meta spotted testing AI-generated comments on Instagram – TechCrunch

🔍 Summary:

Meta is testing a new AI feature on Instagram that suggests comments for users to post on their friends’ photos. This feature, spotted by social media tester Jonah Manzano, displays a “Write with Meta AI” prompt and offers up to three AI-generated comments based on the content of the photo. Users can refresh for additional suggestions if they are not satisfied with the initial ones. Despite Meta’s intention to enhance user interaction across its platforms, this move has raised concerns about the authenticity of social interactions, with some users preferring genuine personal comments over AI-generated ones. The feature’s broader rollout remains uncertain as Meta continues to explore various AI applications within its services.

📌 Source: https://techcrunch.com/2025/03/21/meta-spotted-testing-ai-generated-comments-on-instagram/