Exclusive: T-Mobile Raising Rates Today for More Legacy Customers – CNET

🔍 Summary:

T-Mobile is set to increase the cost of some of its older mobile plans by $5 per line, starting with the April or May billing cycles. This decision, detailed in a memo from Jon Freier, the president of T-Mobile’s consumer group, marks the second rate hike in less than a year, following a similar increase last June. The memo, which was obtained by CNET, indicates that only customers who receive a notification will be affected by this change.

Freier attributes the need for the price increase to “rising costs over the past several years,” a challenge that is not unique to T-Mobile but is also being faced by other carriers like Verizon and AT&T. The specific legacy plans impacted by this increase have not been disclosed, but it is clear that subscribers to T-Mobile’s current plans—Go5G, Go5G Plus, and Go5G Next—as well as those with a Price Lock guarantee or a promotional free line, will not see their rates go up.

The memo reassures that no customer who has already seen a price increase on their plan will be subjected to this new hike. Additionally, it clarifies that some adjustments may apply to different lines within the same account, such as a cellular watch plan that saw a previous increase. Despite the rate increase, T-Mobile assures that all existing benefits and plan features will remain unchanged.

This move comes despite past customer pushback against rate increases, which had previously led T-Mobile to reconsider its strategy. However, like last year’s increase, this new adjustment will be automatically applied to the bills of affected customers.

📌 Source: https://www.cnet.com/tech/mobile/exclusive-t-mobile-raising-rates-today-for-more-legacy-customers/