🔍 Summary:
John Gruber, a prominent commentator on Apple-related topics, has recently expressed severe criticism towards Apple, a company he usually views positively. In a surprising turn, Gruber attacked Apple for advertising Siri features that do not yet exist, describing the company as being in “disarray” or even “crisis.” He labeled the claims about these features as “bullshit” and accused Apple of squandering its reputation through what he calls a “fiasco.”
Apple admitted that the development of three new Siri features is taking longer than expected, without providing a new timeline or detailed explanations. These features, which were supposed to enhance Siri’s intelligence significantly, were still being promoted on Apple’s website with added disclaimers, despite the removal of an iPhone 16 ad that had featured them.
Gruber criticized Apple’s approach by using a four-point scale to assess product claims, placing these unfulfilled Siri features at the lowest level, which he terms “vaporware.” He argued that Apple should have used the delay announcement as an opportunity to demonstrate the current progress of these features to tech journalists, but this did not occur. According to Gruber, this lack of transparency suggests that the features might not exist in any functional form yet.
Highlighting a broader issue of trust, Gruber pointed out that while companies often overstate AI capabilities, he never expected Apple to engage in such practices. He reminisced about past instances, like the AirPower debacle, where Apple failed but generally maintained trustworthy claims. Gruber’s critique extends to Apple’s leadership, suggesting that CEO Tim Cook should take decisive action similar to Steve Jobs’ approach in the past to address and rectify the situation, or else the company risks a significant decline.
Gruber’s harsh critique is notable given his typically close relationship with Apple and his role in disseminating the company’s messages. His disappointment underscores a significant shift in perception, from Apple as a leader in intelligent assistant technology to a company struggling to fulfill its promises, particularly with Siri’s development lagging behind expectations.
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