Will the iPhone 17 lineup see a price hike? Here’s what the rumors say – 9to5Mac

🔍 Summary:

Apple is likely to increase the prices of its upcoming iPhone 17 lineup, continuing a trend of subtle price adjustments seen in previous models. Specifically, the iPhone 15 Pro Max experienced a de facto price hike by eliminating its 128GB option, pushing buyers towards a pricier 256GB model. Similar strategies may be applied to the iPhone 17 Pro, with analysts predicting a $50 increase across the Pro and Pro Max models, excluding the standard iPhone. This would set the prices at $799 for the iPhone 17, $949 for the iPhone 17 Air, $1049 for the iPhone 17 Pro, and $1249 for the iPhone 17 Pro Max.

Despite these increases, Apple is not expected to offer additional storage to offset the higher costs, potentially diminishing the value proposition for consumers. However, the allure of new designs and color options might compensate for the lack of storage upgrades. The iPhone 17 Air, a new addition, is priced steeply at $949 and is not anticipated to be a major sales driver initially.

This potential price hike comes as Apple faces ongoing tariffs, which currently cost the company nearly a billion dollars per quarter, a figure expected to rise. These financial pressures make a price increase more likely this year, despite Apple being exempt from some of the larger tariffs on China.

In related news, the AirPods Pro 2 remains a recommended buy due to consistent updates and features like Adaptive Audio, despite rumors of an upcoming new version.

📌 Source: https://9to5mac.com/2025/08/06/iphone-17-apple-price-hike-rumor-roundup-expectations/