Lumon Terminal Pro in Apple’s online store is a master-class on media marketing – AppleInsider

🔍 Summary:

In a clever marketing move, Apple has teased the sale of a fictional computer from its Apple TV+ series “Severance,” showcasing its mastery of multimedia promotion. This strategy not only engages fans of the show but also piques the curiosity of those unfamiliar with it, potentially drawing in new viewers. Apple’s approach is part of a broader trend where companies like Disney+ leverage their vast networks to cross-promote content across various platforms, from TV channels to theme parks. However, unlike others, Apple uses wit and creativity in its promotions, making them feel more like an inclusive party rather than aggressive marketing. This method reflects Apple’s long-term strategy to maintain engagement through clever and subtle advertising, reinforcing its presence in the competitive entertainment and tech industries.

📌 Source: https://appleinsider.com/articles/25/03/27/apples-lumon-terminal-pro-in-the-store-is-a-master-class-on-media-marketing